Potbelly Puts Zapp's Potato Chips on the Menu

CHICAGO, IL (May 27, 2009) -- Potbelly Sandwich Works is having a Free Chip Celebration on Wednesday, June 3, to introduce what they think is the perfect soul mate for their uniquely delicious sandwiches: Zapp's potato chips, slow cooked the old-fashioned way in the heart of the Bayou. Whether you're personally acquainted with the great taste of Zapp's or not, from 11 a.m. to 2 p.m., almost all Potbelly locations are giving a bag of Zapp's potato chips away free with the purchase of any sandwich.

"We're so proud of our sandwiches that we searched the country to find a potato chip worthy of accompanying them and found Zapp's just outside of New Orleans, Louisiana. The Zapp's folks are as passionate about their potato chips as we are about our sandwiches." said Carl Segal, SVP and Head Food Dude at Potbelly. "They are a perfect match and we are doing our best to make sure the world knows about them because we think they are the best chip weve ever tasted."

Ron Zappe has been making Zapp's for the past 25 years with his original Cajun kettle recipe that gives Zapp's chips the zesty flavor and great taste Potbelly fans are sure to love. Zapp's are cooked one batch at a time in peanut oil resulting in a hearty crunch kettle chip that has no trans fat or cholesterol.

Zapp's Potato Chips are available at all Potbelly locations except for Philadelphia and New Jersey stores. To find your neighborhood Potbelly, visit www.potbelly.com.

ABOUT POTBELLY SANDWICH WORKS
From its humble beginnings as a small antique store on Chicago's north side, Potbelly has grown from one to more than 200 company-owned and -operated stores. Potbelly's unique experience is defined by its combination of hot sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food. People in search of a Potbelly sandwich can find stores in Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Ohio, Pennsylvania, Texas, Virginia, Wisconsin, and the District of Columbia! For more information, visit the company's Web site at www.potbelly.com.


ABOUT ZAPP'S POTATO CHIPS
Back in the age before computers ruled the world, great potato chips were cooked in kettles, a batch at a time. Zapp's is unique, continuing in this traditional method of slow cooking our thick cut potato slices in cholesterol-free peanut oil for maximum crunchiness and flavor. Then we season them with our great spices that make your mouth say "It's Mardi Gras Time!" That's the way Ron and Anne Zappe and the folk at Zapp's have been doing it at our home base in Gramercy, Louisiana, for 25 years.

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