Frequently Asked Questions
1. Who is Potbelly looking for to open a franchise?
Potbelly is looking for "Potbelly People" to become franchisees. That
means people that love working with a team, have solid business experience (not
necessarily in restaurants), the financial qualifications, possess personal motivation
and have been successful. Our franchise owner/operator model is a two person team.
Whether a family partnership or a business partnership we are looking for an operating
team that wants to be owners of the neighborhood sandwich shop within their community.
2. How much are the royalties and other annual fees?
Royalty fees are 6% of gross sales up to the first $1,000,000 in a fiscal year and
7% of gross sales on that portion of the Store's Gross Sales during the same
fiscal year that exceed $1 million. The marketing fees are up to 4.0% of gross sales.
3. Does Potbelly have a Single Unit and Multi Unit operating model?
Yes, Potbelly does have a Single Unit and Multi Unit operating model however, the Multi Unit operating model only considers candidates with extensive multi unit restaurant operations experience along with a higher level of Net Worth and Cash availability in comparison to the Single Unit model.
4. How much can I make as a Potbelly franchisee?
The Federal Trade Commission and various state franchise sales regulations do not
allow us to provide specific profit projections. To learn more about the financial
aspects of franchising with Potbelly, we will provide you our Franchise Disclosure
Document with financial disclosures when you are further along in the evaluation
5. How much does it cost to become a Potbelly franchisee?
Please refer to our investment overview to gain
a better understanding of fees and potential investment costs.
6. Does Potbelly offer financing?
No, you will be responsible for financing.
7. How long does it take to open the store?
Each location is different, depending on a variety of factors, including site selection,
build-out requirements and training. However, we anticipate it will take approximately
6 months from signing the franchise agreement to opening day at your Potbelly. We
have partnered with a third party that will provide you with appropriate real estate
8. What kind of training can I expect as a franchisee?
All new franchisees participate in a 10-12 week training program. This consists of real life
experience in one of our company-owned training shops. In addition, we will train your key holding
employees for 6 weeks at one of our company-owned training shops.
Once completed, franchisees receive regular updates to their training along with
our company-owned stores, including regular on site reviews.
9. I'm interested in learning more about the Potbelly franchise opportunity.
What should I do next?
Click here to answer a brief questionnaire and
to learn more.
10. Who would I speak with in regards to submitting potential real estate sites?
Please email our national broker, Baum Realty Group, at
This information is not intended as an offer to sell, or the solicitation of an
offer to buy, a franchise. It is for information purposes only. An offer is made
only by Franchise Disclosure Document (FDD). Currently, the following states regulate
the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland,
Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota,
Virginia, Washington, and Wisconsin. If you are a resident of, or wish to acquire
a franchise for a Potbelly Restaurant to be located in, one of these states, we
will not offer you a franchise unless and until we have complied with applicable
pre-sale registration and disclosure requirements in your state