INVESTMENT

Type of expenditure

Amount

To whom payment is to be made

Initial Franchise Fee

$40,000

Potbelly Franchising, LLC

Real Estate/Rent

As determined by your lease

Landlord

Security Deposit

As determined by your lease

Landlord

Construction / Leasehold Improvements

$200,000 - $350,000

Outside Suppliers

Architect Fee (for your architect)

$15,000 - $30,000

Architect

Furniture Fixtures and Signage

$36,000 - $75,000

Outside Suppliers and Potbelly Sandwich Works, LLC

Equipment (including smallwares)

$70,000 - $125,000

Outside Suppliers and Potbelly Sandwich Works, LLC

Point-of-Sale and Computer Systems

$15,000 - $30,000

Outside Suppliers

Opening Inventory

$7,000 - $12,000

Designated and Approved Suppliers

Market Introduction Program

$1,000 - $7,000

Marketing Sources (possibly us if you do not conduct program as required)

Insurance (12 months)

$4,000 - $9,000

Insurance Company

Training Expenses

$40,000 - $45,000

Third Parties

Professional Fees

$2,000 - $5,000

Professional Advisors

Business Licenses and Permits

$250 - $1,700

Government Agencies

Office Equipment and Supplies

$800 - $3,000

Third Parties

Additional Funds - 3 months

$25,000 - $35,000

Employees and Suppliers

Total Estimated Initial Investment (excluding real estate lease/acquisition costs)

$456,050 - $767,700

Additional details about your estimated initial investment will be provided in the Franchise Disclosure Document.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by Franchise Disclosure Document (FDD). Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of, or wish to acquire a franchise for a Potbelly Restaurant to be located in, one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.